@article{oai:nakamura-u.repo.nii.ac.jp:00000097,
 author = {Yamada, Keiichi},
 issue = {41},
 journal = {中村学園大学・中村学園大学短期大学部研究紀要, Bulletin of Nakamura Gakuen University and Nakamura Gakuen University Junior College},
 month = {Mar},
 pages = {237--245},
 title = {OVERCOMING GLOBAL GIANTS IN THE LOCAL MARKET:HOW JOLLIBEE HAS BEEN COMPETING AGAINST McDONALD'S},
 year = {2009},
 yomi = {Yamada, Keiichi}
}