@article{oai:nakamura-u.repo.nii.ac.jp:00000522,
 author = {片山, 富弘},
 issue = {2},
 journal = {流通科学研究, Journal of Faculty of Business , Marketing and distribution},
 month = {Mar},
 pages = {45--53},
 title = {マーケティング・ミックスの正体を探る},
 volume = {14},
 year = {2015},
 yomi = {カタヤマ, トミヒロ}
}